I bet it's a lot cheaper than the new Minnkota Ulterra!! I loved the commercial they posted on the internet, but when I saw the pricetag.... I had to check and see if I shite myself!!! :;:muahaha
That product you posted shouldn't be more than $300, should it?
I saw this the other day and am thinking about getting one. The boat I run now has the bow eye mounted really low so I can not reach it by leaning over the bow like I could on my last boat. This would make things so much easier especially when by myself.
I just leave outboard powered up (gently) - walk up to the front, reach down, and hook or unhook. No big thing (on my shallow boat anyway... even with short t-rex arms).