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<blockquote data-quote="REY_off" data-source="post: 233351" data-attributes="member: 693">If the Scheels branded Vortex binos are the same price as the regular Vortex Vipers. I'd go with the Vortex, for the simple reason of dealing with Scheels trying to replace them with whatever brand the have contracted to make their bino's 5-10 years from now. From what I understand Scheels (like many other stores) takes the lowest bidder and has them put the Scheels name on their products with the guarantee of buying X amount of that product. Think of it a lot like what we are seeing with the fishing rod replacement &quot;lifetime warranty&quot;. What started out as the cats ass, is now slowly losing its luster. At least if Vortex discontinues the viper model in the future, they would probably be more likely to upgrade you to the newest model for little or nothing. Scheels is more than likely going to pro rate your bino's for in-store credit to spend towards the newer model.</blockquote>

[QUOTE="REY_off, post: 233351, member: 693"] If the Scheels branded Vortex binos are the same price as the regular Vortex Vipers. I'd go with the Vortex, for the simple reason of dealing with Scheels trying to replace them with whatever brand the have contracted to make their bino's 5-10 years from now. From what I understand Scheels (like many other stores) takes the lowest bidder and has them put the Scheels name on their products with the guarantee of buying X amount of that product. Think of it a lot like what we are seeing with the fishing rod replacement "lifetime warranty". What started out as the cats ass, is now slowly losing its luster. At least if Vortex discontinues the viper model in the future, they would probably be more likely to upgrade you to the newest model for little or nothing. Scheels is more than likely going to pro rate your bino's for in-store credit to spend towards the newer model. [/QUOTE]

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