Beer is a substance that breeds diehard loyalists and busch light has been the beer to bridge the gaps. It's a good beer to have around because when we have so many that say "I only drink bud light, miller lite, colors light..."Busch is the one everyone of them can be ok with if that's all you got. I'm my home town we used to call it ice fishing beer but now in the last ten years the local bar now has a extra sliding door cooler just for off sale Busch. It's real. I like a fancy pants beer also but if it comes down to let's drink a bunch Busch light most fellas can handle.