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Message: <blockquote data-quote="Duckslayer100" data-source="post: 277084" data-attributes="member: 1485">Man...I'm a marketing and communications guy, and that whole angle went TOTALLY over my head. I've seen those commercials a couple times, and two things stick out: 1) They're targeting the selfie/social media culture. You know the types: Women who have 300 selfie pics on their social media feed, interspersed with inspirational quotes and cat memes. Most likely they already have low self esteem and a shitty home life, which is why they're seemingly obsessed with their own self image. Likes = validation that they're doing OK (even when they're not). 2) This thing has to be EXPENSIVE. Didn't Google the cost, but I figure easy $2K, followed by monthly fees for custom "training sessions," remote health assessments, and meal plans. 3) The model had NO weight to lose. She already worked out. There was no before-and-after shots. She expressed how much she liked it after getting the present, starting the process, going through the midway hump (i.e. the 6 am early wakeup) and finally glorification after a year of dedication with the "highlight reel" movie she made for her husband as a thank you. Bit bizarre approach, but I guess I get what they're after. I can see how a snowflake would be offended (I'm surprised they're only offended the husband bought it for her wife, and not the fact that it was a middle-class white couple) but they're offended by everything, so ultimately there should be no surprise by this. The fact it caused a reaction at all will ultimately cause their sales to climb. In conclusion, there's no such thing as bad PR.</blockquote>

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