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Message: <blockquote data-quote="guywhofishes" data-source="post: 228659" data-attributes="member: 337"><p>Late last winter I saw big sales on FirstLite at Scheels. Someone from Scheels mentioned that FirstLite was going another route - direct sales type thing - no Scheels "middlemen".</p><p></p><p>Maybe they smelled Scheels was going to directly compete with them like Scheels does with everybody who has a successful product. Like Cabela's does. It would be hard to have a great product selling at Scheels - then have Scheels or Cabela's come out with a carbon copy of their own brand.</p><p></p><p>I'm not saying this is what happened - I just wonder about it.</p></blockquote><p></p>

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