What's new
Forums
Members
Resources
Whopper Club
Politics
Pics
Videos
Fishing Reports
Classifieds
Log in
Register
What's new
Search
Search
Search titles only
By:
Members
Resources
Whopper Club
Politics
Menu
Log in
Register
Install the app
Install
Forums
Fishing
Boat Fishing
Scheels brand rods warranty
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="sweeney" data-source="post: 289546" data-attributes="member: 453"><p>Kind of genius get a big following of your store branded equipment and sell a bunch of it with lifetime over the counter replacement warranty, next slowly start phasing out the warranty on the lower end equipment, but offer replacement price towards something higher end that still has a over the counter replacement. Now you have your higher price point equipment into the hands of someone who may have never bought a 100-200$ rod, they realize a difference in product quality and push the higher end stuff to their friends and family, that also comes with a better price markup. Now when it comes time to replace the $100-200 store branded equipment that had a lifetime warranty, you replace it with something with a 3 year warranty, then you can rebrand and choose lower price point higher markup % inventory as a way to boost your sales again for the next decade. </p><p></p><p>For what it is though scheels has been decent enough with replacement and quality that I shop there, and still buy some of their store branded stuff, but I also have slowly been phasing out all of their store branded equipment whether it be binoculars, scopes, rods, reels, etc. When you buy something that was made by a certain optics company with a lifetime warranty, but then when you go to get it replaced it is now made by a lower end company, started pushing me that direction.</p></blockquote><p></p>
[QUOTE="sweeney, post: 289546, member: 453"] Kind of genius get a big following of your store branded equipment and sell a bunch of it with lifetime over the counter replacement warranty, next slowly start phasing out the warranty on the lower end equipment, but offer replacement price towards something higher end that still has a over the counter replacement. Now you have your higher price point equipment into the hands of someone who may have never bought a 100-200$ rod, they realize a difference in product quality and push the higher end stuff to their friends and family, that also comes with a better price markup. Now when it comes time to replace the $100-200 store branded equipment that had a lifetime warranty, you replace it with something with a 3 year warranty, then you can rebrand and choose lower price point higher markup % inventory as a way to boost your sales again for the next decade. For what it is though scheels has been decent enough with replacement and quality that I shop there, and still buy some of their store branded stuff, but I also have slowly been phasing out all of their store branded equipment whether it be binoculars, scopes, rods, reels, etc. When you buy something that was made by a certain optics company with a lifetime warranty, but then when you go to get it replaced it is now made by a lower end company, started pushing me that direction. [/QUOTE]
Verification
What is the most common fish caught on this site?
Post reply
Recent Posts
Riddle Me This.....
Latest: CatDaddy
10 minutes ago
Israel
Latest: wslayer
26 minutes ago
Bismarck roads and driving
Latest: Trip McNeely
Today at 10:25 AM
More CWD NE ND
Latest: Average_NDA_Member
Today at 9:59 AM
NFL News (Vikings)
Latest: Obi-Wan
Today at 9:08 AM
Drotto adjustment?
Latest: shorthairsrus
Today at 8:22 AM
I Love This Bar (NDA)
Latest: svnmag
Yesterday at 8:58 PM
Answer me this
Latest: svnmag
Yesterday at 8:49 PM
Quiet Pellet Gun
Latest: 3Roosters
Yesterday at 5:26 PM
Coffee and sweet beaver
Latest: Maddog
Yesterday at 10:59 AM
Presidents who added the most
Latest: grumster
Yesterday at 12:01 AM
Check your bags boys
Latest: svnmag
Friday at 8:27 PM
Tractors
Latest: Davey Crockett
Friday at 11:15 AM
8
Spring snows 24
Latest: 870XPRS
Thursday at 10:14 PM
R
Tract Optics
Latest: rodcontrol
Thursday at 2:22 PM
Any Birders here?
Latest: svnmag
Wednesday at 8:59 PM
Prairie ghost
Latest: johnr
Wednesday at 4:20 PM
S
Mega Live
Latest: SLE
Wednesday at 2:12 PM
G
A good movie
Latest: gillraker
Wednesday at 9:53 AM
Skinwalker Ranch
Latest: svnmag
Tuesday at 10:16 PM
Friends of NDA
Forums
Fishing
Boat Fishing
Scheels brand rods warranty
Top
Bottom