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Message: <blockquote data-quote="pluckem" data-source="post: 176492" data-attributes="member: 843"><p>You cant even give Yeti credit for concept. Engel had a roto-molded cooler on the market in 2004. 2 years before Yeti even formed as a company. </p><p></p><p>Look at the following pics from the 2004 SEMA show on Engels. Hmmm... </p><p>[ATTACH]14917[/ATTACH][ATTACH]14918[/ATTACH]</p><p></p><p></p><p>Im sure there was some money spent on R&D, but come on... IT IS A COOLER.  Plastic, insulation, hinge, straps, and handles.   Yeti just had and still has a great marketing strategy. Especially since they seemed to convince the world they created this idea in their garage and everyone else just copied.  They changed the design just enough to not infringe on the Engel design. I believe it was in the way they incorporated the lid straps to not have any metal or exposed hardware.</p></blockquote><p></p>

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