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<blockquote data-quote="pluckem" data-source="post: 148912" data-attributes="member: 843">It has to just be a marketing decision to avoid some loss in market share. Ford has been talking about a 1/2 diesel for over 10 years it seems, but has never come to market with one.&nbsp; Would have to guess because when you crunch the numbers it would put it in the same price and market category as a F-250. So why spend the money to steal customers from that.Now that the Nissan and Dodge has actually come to market with them they are going to pull the trigger to draw in and keep the customers who &quot;think&quot; they need a half-ton diesel. It wont be a huge seller and I am sure they know that but you have to guard your market share.- - - Updated - - -A half ton frame and chassis is a half ton frame a chassis. You add weight to it in the form of a diesel engine or large crew cab the payload and towing rating will go down.</blockquote>

[QUOTE="pluckem, post: 148912, member: 843"] It has to just be a marketing decision to avoid some loss in market share. Ford has been talking about a 1/2 diesel for over 10 years it seems, but has never come to market with one. Would have to guess because when you crunch the numbers it would put it in the same price and market category as a F-250. So why spend the money to steal customers from that. Now that the Nissan and Dodge has actually come to market with them they are going to pull the trigger to draw in and keep the customers who "think" they need a half-ton diesel. It wont be a huge seller and I am sure they know that but you have to guard your market share. [COLOR="silver"][SIZE=1]- - - Updated - - -[/SIZE][/COLOR] A half ton frame and chassis is a half ton frame a chassis. You add weight to it in the form of a diesel engine or large crew cab the payload and towing rating will go down. [/QUOTE]

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