I like new things so give them credit, but just seems to miss what I think would be the actual market. Find the bridge between the wheel houses (and some skid houses) and the Otter flip overs. Also get rid of the all black interior sides.
Flip Over Pros
1.) Portable and easily towed by atv and snowmobile in deep snow
2.) 120 lbs
3.) $1000
4.) Fast and easy hole drilling
Flip Over Cons
1.) Extreme weather/wind Protection
2.) Slow set up and take down factoring in (banking/sealing snow skirt, heater set-up, lights, etc.
3.) Gear organization and wear and tare on that gear when pulling long distance
Wheel/Skid House Pros
1.) Extreme weather protection
2.) Organization and storage of gear
3.) Heater and propane storage - light a match or push a button and ready to roll
4.) Size and Room when fishing
Wheel/Skid house cons
1.) Price - $6k +++++
2.) Portability in deep snow
3.) weight (700 lbs +++) and larger machine required to pull
Its obvious there is a gap between the two and I would think this is where the market would be. The weight should be limited to 400lbs max. Lighter the better. The price needs to be limited to $3-4K. Im thinking something like a hybrid with a custom plastic sled that has built in storage for heater, propane, rods, battery, built in lights, built in electrical hook ups, misc gear... The design on the storage needs to factor in protection from the rough ride across the hard water. I think something like a pop-up camper concept with some fabric in key places will keep the weight down and the size during tow down. Try to find a solution to all the cons for each above.
