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<blockquote data-quote="SDMF" data-source="post: 195961" data-attributes="member: 412">1.&nbsp; Purely speaking of riflescopes, I see exponentially less Leupold advertising vs. Vortex.&nbsp; Leupold advertises the heck out of their Asia-Pacific produced binocs, spotters, and rangefinders but there isn't a single piece of that gear that I'd buy.2.&nbsp; There is an immense difference between a &quot;mail it in&quot; and a &quot;here's a new one over the counter&quot; warrantee.&nbsp; Regarding and OTC warrantee, you either have to build something so good that it'll never fail and the only real cost associated with the warrantee is advertising you have it.&nbsp; Or, you have to charge exponentially more than the original item is worth and then hope you come out ahead.&nbsp; Either the end-user will get frustrated and change brands, or they'll be so enamored with the OTC warrantee and how many times they were provided a new scope that they'll buy more of them, maybe even upgrade within the brand.3.&nbsp; Competitors in any competition where $$ is on the line, will follow the $$.&nbsp; Short of a few who are related to someone at a given manufacturer or personally invested in the company as an employee, manager, or owner, that crowd will blow like the wind to another brand if it'll cost them less out of pocket.&nbsp; No different than a professional fisherman switching boat/motor/lure/line/rod/reel, etc lines, it's about their own bottom line.There was no Vortex when I worked retail and sold sporting goods.&nbsp; But, I sold a shit-ton of Burris, Pentax, and Nikon because they were sending me $$ or free product when I'd reach certain goals they set.</blockquote>

[QUOTE="SDMF, post: 195961, member: 412"] 1. Purely speaking of riflescopes, I see exponentially less Leupold advertising vs. Vortex. Leupold advertises the heck out of their Asia-Pacific produced binocs, spotters, and rangefinders but there isn't a single piece of that gear that I'd buy. 2. There is an immense difference between a "mail it in" and a "here's a new one over the counter" warrantee. Regarding and OTC warrantee, you either have to build something so good that it'll never fail and the only real cost associated with the warrantee is advertising you have it. Or, you have to charge exponentially more than the original item is worth and then hope you come out ahead. Either the end-user will get frustrated and change brands, or they'll be so enamored with the OTC warrantee and how many times they were provided a new scope that they'll buy more of them, maybe even upgrade within the brand. 3. Competitors in any competition where $$ is on the line, will follow the $$. Short of a few who are related to someone at a given manufacturer or personally invested in the company as an employee, manager, or owner, that crowd will blow like the wind to another brand if it'll cost them less out of pocket. No different than a professional fisherman switching boat/motor/lure/line/rod/reel, etc lines, it's about their own bottom line. There was no Vortex when I worked retail and sold sporting goods. But, I sold a shit-ton of Burris, Pentax, and Nikon because they were sending me $$ or free product when I'd reach certain goals they set. [/QUOTE]

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