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<blockquote data-quote="JayKay" data-source="post: 214806" data-attributes="member: 324">The upshot is, and people have already touched on this, the REAL customer for a Yeti is someone with a good amount of expendable income.&nbsp; Those same guys are often the ones who have a love of outdoors, which (we all need to face this) is very gear-heavy.&nbsp; Whether you fish or hunt, there is a lot of gear involved, and for a lot of us, part of the fun is collecting that gear.&nbsp; Not all, but a good part.So, Yeti went to great pains to market themselves (and they did a fantastic job) to the outdoorsman.&nbsp; I'm sure a lot of their coolers ended up at the soccer field, but that wasn't who they were chasing.&nbsp; Now, they stuck their middle finger up, to those same gear-heavy outdoorsman.&nbsp; I have wanted a Yeti for a long time.&nbsp; Never could quite justify the price, and always thought they were a tad heavy.&nbsp; But of course, mine would either be in the back of a pickup, or in a boat.&nbsp; Neither way, am I carrying it far.But now I lust after them no more.My two cents.</blockquote>

[QUOTE="JayKay, post: 214806, member: 324"] The upshot is, and people have already touched on this, the REAL customer for a Yeti is someone with a good amount of expendable income. Those same guys are often the ones who have a love of outdoors, which (we all need to face this) is very gear-heavy. Whether you fish or hunt, there is a lot of gear involved, and for a lot of us, part of the fun is collecting that gear. Not all, but a good part. So, Yeti went to great pains to market themselves (and they did a fantastic job) to the outdoorsman. I'm sure a lot of their coolers ended up at the soccer field, but that wasn't who they were chasing. Now, they stuck their middle finger up, to those same gear-heavy outdoorsman. I have wanted a Yeti for a long time. Never could quite justify the price, and always thought they were a tad heavy. But of course, mine would either be in the back of a pickup, or in a boat. Neither way, am I carrying it far. But now I lust after them no more. My two cents. [/QUOTE]

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