Yes - and once in a while you arrive at that magical "OMG... this is IT, perfect chili" - and you either can't recall exactly what you did - and even if you do, it doesn't taste the same the next time around when you try to recreate it ;:;banghead
You could replace the word chili with about anything.
I once had the perfect Manhattan, I have spent a lifetime trying to get that perfect one again.
The perfect encounter, I make it my life's quest to recreate that moment...etc.
I have had really bad chili too, and yet I finished the entire bowl.
