We had a "Don't Jerk and Drive" campaign a few years ago.
Our States leadership is a mess....
I believe both the "Jerk and drive" campaign and the Meth one were 500k dollars paid by taxpayers dollars to some pukes from MN to come up with them.
I think it was P.T. Barnum who stated that all publicity was good publicity.
And with Kristi leading what looks to be a circus from the outside...it seems to be just what she asked for in the first place.
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Oh yeah, and you have to remember that this is the same state that back in 2015 ran an advertising campaign that basically said they were a better place to visit/live than Mars.