I think that was the point of this video. He basically says that the fishing industry markets to fisherman. You don't need every color, size and lure imaginable to catch fish. It's more about presentation, location, speed, etc. than anything.
One of my favorite Uncut Angling episodes is where he stops on the side of the road and snips a hung of hide off a roadkill deer. Then he goes out to a lake, sets up his portable, and a makeshift tying station. He whips up a fresh bucktail jig, and then proceeds to absolutely spank 16 inch crappies.
