How much was Beyoncé paid to perform Netflix’s NFL Christmas Day halftime show?
Produced by Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment, the electrifying performance is
reportedly part of a $60 million three-project deal inked between Beyoncé and Netflix in 2019.
“If we believe this to be true, then that’s
$20 million specifically for this [halftime] performance,” Dan Ruchie, founder of Trapital, a company that provides insights into music and sports, told
Andscape.
Both games were live-streamed for the first time on Netflix as part of the streaming giant’s recently signed three-year licensing deal with the NFL to air Christmas Day games. The overall deal was worth an eye-watering $150 million.