Electric? It's all Rapala for me going on the last 20-some years. I am still running the same 110V rapala I picked up only because of a big sale.
Must be 8+ sets of blades later and the trigger is getting sticky.
I've had occasion to try the Bubba and a couple other electrics and if given my 'druthers, the Rapala is in my hand as the fish hits the table.
I was just telling my boy last night that I should be retiring it and look at the other options again. There look to be some Rapala knockoffs on the market nowadays. I would go that route before acquiring one of the others that couldn't whittle the handle down from something roughly resembling a 2x4.