Sales trouble?: Ford offers hefty F-150 pickup discounts

guywhofishes

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[h=1]Sales trouble?: Ford offers hefty F-150 pickup discounts[/h] Chris Woodyard

3 Hours Ago
USA Today




In a move that sometimes spells sales trouble, Ford has started offering discounts of up to $10,479 on its most important vehicle, the F-150 pickup.

The discounts are featured this week on Ford's website, and vary by region. The highest discounts were found in places like Washington, D.C., but even pickup havens like California was seeing discounts of more than $7,000. The discounts appeared to apply to only the larger, more deluxe versions that often carry higher price tags.


102839877f150530x298jpgv1437059744-1.jpg
The 2015 Ford F-150.



The discounting is unusual because the highly revised 2015 F-150 is relatively new in the market. The current version has an aluminum body to save weight, and thus fuel. Not only is the F-150 the nation's best-selling vehicle, but it is also considered one of the most profitable, at least compared to cars.



But sales were down 8.9% last month and at 55,171 in sales, F Series only outsold perrennial No. 2 pickup Chevrolet Silverado by about 4,000 vehicles. Silverado gained 18.4% in sales for the month. Ford officials have blamed tight supplies for sales droop, but analysts aren't so sure.

"The truck hasn't sold up to expectations for the most part, and most of that attribution is said to be supply issues," says Akshay Anand, analyst at Kelley Blue Book. "However, this may be a hint that in certain parts of the country, the issue might just be more than supply."


The real development to watch is to see whether Ford moves out the incentives from being regional to nationwide. If that occurs, and whether the price cuts are extended to lower trim levels, could be even more telling, Anand says.



Ford is downplaying the discounts. It says the $7,050 price cut, for instance, isn't a lump sum, but a number of discounts bundled together -- from different kinds of cash-back deals to incentives on upscale options packages.


"Incentives and rebates are a normal part of our business," says spokesman Mike Levine. "Some incentives encourage customers to purchase better equipped trucks while others reward our customers for their loyalty or financing through Ford Credit." Also, he says, Ford is spending less on incentives overall than a year ago. Plus, customers are paying an average of $44,100 per vehicle to add on more features and options, the highest ever for F-Series pickups.
 


eyexer

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this will be your typical discount program. If you female, age 26, date a black guy and there is a lunar eclipse you qualify for two of the discounts. If you gay you qualify for a third. If your a transvestite you get the last discount.
 

johnr

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I love me a nice shiny new Ford pickup, but alas mrs johnr just picked up the Ford Explorer sport about a month ago, so my purchases have been restricted to a Yeti, and one bag of ice for the season...
 


Yoby

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Ford dropped 700 lbs put in a 6cyl and a turbo, but still weigh more than a chevy. I think they call that girl big boned

- - - Updated - - -

Perfect for a yeti lover:;:stirthepot
 

JMF

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I love me a nice shiny new Ford pickup, but alas mrs johnr just picked up the Ford Explorer sport about a month ago, so my purchases have been restricted to a Yeti, and one bag of ice for the season...

A whole bag? What are you going to do with all of the left over ice?

Ford dropped 700 lbs put in a 6cyl and a turbo, but still weigh more than a chevy. I think they call that girl big boned

I always got a kick out of the guys that said it was going to be to light.
 

eyexer

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quality components tend to weigh more than sub par components
 

SDMF

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Ford dropped 700 lbs put in a 6cyl and a turbo, but still weigh more than a chevy. I think they call that girl big boned

- - - Updated - - -

Perfect for a yeti lover:;:stirthepot

I bet Johnr's truck weighs a whole lot more than a 4700# F-150.
 


johnr

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With my 250lbs yeti in the back, my 250 ass in the drivers seat, and 100 lbs mrs johnr in the passenger, and 150 lbs worth of kids in the back seat, I am incapable of math, I was told there would be no math.
but I am pretty sure I am over weight, and a lighter ford might be needed, you know for the global warming and all.
God bless America
 

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