Camera is great. Ain't sold on the WiFi thing. I could see a lot of phones being lost. It will be good for the ice house though plugged into the TV. You still need a phone to control the thing though. A separate remote should come with it. The camera is the best I've personally seen. Great at night. But, the light might scare more fish than it attracts. Don't know yet. For running and gunning, I see some problems. The cord wants to unwind as soon as you start releasing it. You need to be sure to leave some slack on the bottom or the motor can't turn. I question whether a better design wouldn't just involve a good motorized tripod and a better cord wrapping set up. The carrying case seems neat. The camera doesn't fit nicely in the little spot intended for it at all. Must have been a blind China man who designed that part. I give it a 8 out of 10. Maybe a 7. Definitely not a 9.
Might want to take it back and get the one with the screen. But that's $100 more and doesn't have the motor tripod. To get both, you get close to $300 more. So, on 2nd thought, it's a solid 8 for $325.