Oh horseshit!!!! Global beef or beef.com or whatever internet whatever "trust what we tell you" drivel is global undefined, ambiguous, unidentified, take what we give you, IMO is total bullshit. If you can't talk to the rancher that is producing your beef, you have absolutely no idea where your beef, (if it's actually beef) comes from. Period, end of story. I've asked the meat counter workers at my local grocery store, "where did this meat come from?" and they had no idea. My food isn't digital. So if you want your food being digital, more power to you, but I call BULLSHIT!! Renaming the middle man helps nobody, but the middle man. Carry On!!