I ran my '06 6.0L F250 to 90K. Current '11 6.7L is @ 102K and I'll run it a while longer but it's my last diesel unless much of the complexity goes away. The MPG differential isn't nearly what it used to be. The fuel costs 20-50 cents/gal more than gasoline. The avg $200 oil changes when you figure in filters every other change start to really suck as well. I have my oil/filters done @ the Ford dealer and non-fuel filter oil change is ~$90, a fuel filter and oil change (every other @ 10K mi) is ~$300.
None of the new diesels from any manufacturers whether they're pickups, SUV's, or passenger cars are really "daily driver in-town" friendly. To run properly, you HAVE to get them up to operating temp. If you don't, they have reliability problems that start from the back (exhaust) and work their way forward. Example: Cold weather and short in-town trips = Frozen DEF leads to plugged DPF leads to EGR issues.
If a person can make a 20-40min uninterrupted cruise @ highway speeds every day then they're unlikely to have that trouble but 5-10min trips here and there around town don't come anywhere close to getting things up to operating temp. Your DEF doesn't defrost and you're DPF doesn't have a chance to complete a full regeneration cycle. Even when the weather is warm a 10min drive across town through traffic, stop signs, lights, corners etc doesn't allow for a completed regeneration cycle of the DPF even when the DEF is thawed. It's not strictly a cold weather problem its an "uninterrupted running time @ operating temp" problem.
Ford, Ram, GM, Volkswagon, Nissan, Mercedes, etc, etc, etc all have this same issue, I'm not singling out any brand.
While it may be written about, I'll be very surprised if Ford actually brings an F150 diesel to market.
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Toyota is suppose to be releasing a diesel. I think it's the same engine as a Nissan, but is suppose to have a 6 speed Allison trany.
Pretty sure the Toyota will come with an Aisin tranny, not an Allison.