HaHa KurtR good one. It depends what features you want for example due you want sonar only, sonar/gps, sonar/gps/down imaging, sonar/gps/down imaging/side imaging. I like Humminbirds. You can get the imaging for hundreds less than a Lowrance and you can use I-link with your minnkota trolling motor and use the lake master chip. If you fish Sak a lot like I do the Lake master chip is way better than the Navionics chips. Also not sure if people are still having trouble with Lowrance's transducers going bad after cold winters. 3 years ago we had to switch out 2 transducers because they went bad.