i have 2 yetis (25 and 65) and have bought 2 more 35's for gifts...
the 65 went through 6+ years of construction abuse with only scratches... cut my ice usage from 1-2 bags per day to 1-2 bags per week... once you get them cold they stay cold very easily... think i paid $300 for the 65, and it saved me $500 per year in ice ever since when i used it every day... for the pro, it is a tool you use every day, and it will save you money over cheaper tools that have to be replaced every year... great investment...
the 25 is in the back seat of my pickup year round, and on and off the boat all summer... if i keep it cold, i use a bag of ice about every 5-7 days... also keeps pop and beer thawed but cold all winter without bringing it in...
the yetis are good stuff, and have been copied by many other companies now... copying is cheap compared to r&d, and it shows by some other manufacturers having cheaper imitations... i will stick with yeti as i can still order new hinges, seals, feet, and latches if i ever need to... my guess is that another 5 years on my 65 in the construction world would not cost me $50 to refurbish for another 10 years... now that it is a fishing cooler, it might be fine for another 20 years just the way it is...