I'm to frugal to buy a Yeti, plus i never buy over marketed shit like yeti because that's what your paying for...marketing. I just bought a coleman xtreme 62 cooler $45 at Menards and took it for 7 full days camping. It was 97 degrees the first day of the trip and temps ranged from that down to about 50 some nights. I filled it to the brim with drinks, food, ice. At the end of the 7th day when i got home it was officially out of ice but everything was still cold. Also since its on wheels you can actually move it with one person easily. No its not bear proof or quite as sturdy but i can buy 10 of these for the price of a yeti. Also, nobody wants to steal a coleman! My buddy had more money into f'n locks for his yeti than what i paid for my actual cooler!